In the late fall of 2015, two unrelated things were happening. The first was that Andrew and Ryan were talking about building Connecticut Trial Firm, LLC. The second was that we discovered Tree House Brewing Company.
Tree House is a team of friends of committed to their craft. Their story of hard work, loyalty, and dedication to excellence resonated with us.
We also loved their cans. Ask Andrew to see his framed Tree House labels. They’re works of art.
One of the conversations we had was one that every small business has: What will our logo be?
Andrew suggested, perhaps over a Tree House, that we locate the same artist who designs the Tree House labels. He found the amazing Dean J. McKeever.
“What are we going to ask him to draw?” Andrew said.
“What we’re going to do is ask him to draw something that reminds him of Connecticut. Maybe a river? Our office is near the river,” Ryan said.
Look, we’re lawyers, and we’re smart enough to know our own limits. We don’t pretend to be artistically inclined. Fortunately, Dean is.
Dean came back with the oak leaf. We loved it.
The oak leaf is a symbol of Connecticut’s history and strength, the idea that we are a state with deep roots in tradition. There’s also a saying, “Mighty oaks from little acorns grow.” The oak leaf reminds us of our own humble beginnings as the mere spark of an idea for a law firm capable of excellent results. At the same time, it’s a vision for our future growth.
It’s the perfect logo for our firm, and a visual expression of our commitment to our profession.